A few weeks ago, the website Next American City wrote about a study documenting the effects of technology upon people who decided to give up their cars for a week to use transit instead.
This 3 part article series, titled “Tech for Transit” (link for Part 3 + links to Part 1 & Part 2) was filled with fascinating information, but one chart really stood out:
Click to enlarge graphic
It describes very well why people choose cars over transit and vice versa. Understanding this chart is crucial if we want to understand the direction to take regarding urban transit development in regards to modern technology.
Then, I saw this article on the main page of Streetsblog. It shows just how much ca$h money is involved in maintaining corporate car culture! In essence, entire business models are dependent upon car retailer advertising. And we wonder why opposition to transit expansion exists…
Finally, this video:
In essence, smart phones + QR codes + historical videos and pictures of Central Park NYC = a more robust, educational and interactive park experience.
How can we relate this all to making our transportation systems better and more useable?
In life, we are frequently motivated by rewards. For example, many hours working = more cash money. Turning transit into a rewarding experience is possible. As shown by the Next American City article series, technology is helping to make transit into a more desirable option for transportation. Realizing the amount of money used for the auto industry made me realize how important it is to work closely with the auto companies in order to accomplish long-term efficient urban transport goals.
Please post any thoughts or ideas about this post in the comments section.